The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Consumer Products
Award
Agency
Client
Title
Category
Annual ID
The Heaviest Jersey
Agency: LePub / São Paulo
Client: New Balance Category: Best of Interactive, Online & Mobile
The Vluit Project
Agency: Promise / Johannesburg + The Kinetic / Johannesburg + Hey Papa Legend / Johannesburg
Client: AfriSam Category: Experiential Audio
Shot on Faber-Castell
Agency: DAVID / São Paulo + Faber-Castell / SAO PAULO
Client: Faber-Castell Category: Craft / Illustration
DOOM Mowers
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + B-reel Films / Stockholm
Client: Husqvarna Category: Innovation / Use of Media in Public Relations
The Spot
Agency: Ogilvy Australia / Sydney + Glue Society / Sydney + Revolver / Sydney
Client: La Roche-Posay x Bristol Myers Squibb Category: Experiential & Immersive for Good
DOOM Mowers
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + B-reel Films / Stockholm
Client: Husqvarna Category: B2B Communications
The Haunted Marketplace
Agency: Mojo Supermarket / New York + Creative X, Meta
Client: Meta / Facebook Category: Stunts & Activations
Jindal Steel - The Steel of India
Agency: Early Man Film / Mumbai + Kondurkar Studio / New Delhi + Jindal Steel and Power / New Delhi
Client: Jindal Steel and Power Category: Cinematography / Single
Love Your Boys
Agency: Pereira O'Dell / New York + Manscaped / San Diego + Twentyfour Seven + Ruckus Films / Los Angeles
Client: Manscaped Category: TV, VOD, & Online / 30 Seconds and Under - Single
Returning Creativity
Agency: Dentsu Creative / New York
Client: Crayola Category: Innovation / Use of Media in Integrated / Omnichannel
Returning Creativity
Agency: Dentsu Creative / New York
Client: Crayola Category: Traditional Media Relations
The Vluit Project
Agency: Promise / Johannesburg + The Kinetic / Johannesburg + Hey Papa Legend / Johannesburg
Client: AfriSam Category: Custom Content
The Heaviest Jersey
Agency: LePub / São Paulo
Client: New Balance Category: Active Engagement / Call to Action
The Haunted Marketplace
Agency: Mojo Supermarket / New York + Creative X, Meta
Client: Meta / Facebook Category: Commerce
WhatsApp F1 Button
Agency: Creative X, Meta + Monster Films
Client: WhatsApp Category: Innovation / Use of Media in Brand-Side / In-House
The Wardrobe Refresh Hotline
Agency: TBWA\Chiat\Day NY / New York + Henkel / Stamford CT
Client: Henkel Category: Livestream
Returning Creativity
Agency: Dentsu Creative / New York
Client: Crayola Category: Integrated / Omnichannel Campaign
mieux
Agency: SECAI Inc. / Kyoto + Yu Inoue / Tokyo + Toru Sharyo / Tokyo
Client: Nakaume Woven Labels.Co., ltd. Category: Craft / Printing & Paper Craft
Returning Creativity
Agency: Dentsu Creative / New York
Client: Crayola Category: Innovation / Use of Media in Direct Marketing
Shot on Faber-Castell
Agency: DAVID / São Paulo + Faber-Castell / SAO PAULO
Client: Faber-Castell Category: Craft / Illustration
Congested Portraits
Agency: FCB / London
Client: Kimberly-Clark / Kleenex Easy Breathe Category: Craft / Art Direction
Wemby Crop Circle
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Bauie+Rad + Drone Dudes
Client: NIKE Category: Craft / Art Direction
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd. Category: Packaging / Sustainable
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea Category: Newspaper / Series
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd. Category: Innovation / New Ideas in Design
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd. Category: Innovation / New Ideas in IP & Product Design
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea Category: TV, VOD, & Online / 30 Seconds and Under - Series
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea Category: Billboards & Transit / Series
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea Category: P.O.P. & In-Store / Series
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Books / Booklets / Brochures
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Experiential & Installations / Brand Installations
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea Category: Posters / Series
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd. Category: Products for Good
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea Category: Low Budget
Aid Aisle
Agency: Dentsu Creative Aotearoa / Auckland + FreshChoice / Auckland + Riot Design / Auckland
Client: FreshChoice Category: Experiential / Brand Installations
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Craft / Art Direction
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd. Category: Creative Effectiveness / CSR
The Newspapers Inside the Newspaper Edition
Agency: IMPACT BBDO / Dubai + IMPACT BBDO / Beirut
Client: AnNahar Newspaper Category: Print & Promotional for Good
iPager
Agency: DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client: Android Category: B2B Communications
iPager
Agency: DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client: Android Category: Current Event Response
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Craft / Art Direction
V-Land
Agency: Dentsu Creative Mexico / Mexico City + Dentsu Creative Italy / Milan + Saba México / Mexico City + GATO / Mexico City
Client: Saba México Category: Use of Gaming as a Tool
Aid Aisle
Agency: Dentsu Creative Aotearoa / Auckland + FreshChoice / Auckland + Riot Design / Auckland
Client: FreshChoice Category: Experiential & Installations / Brand Installations
V-Land
Agency: Dentsu Creative Mexico / Mexico City + Dentsu Creative Italy / Milan + Saba México / Mexico City + GATO / Mexico City
Client: Saba México Category: Gaming for Good
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Craft / Photography
Award:
2025 Interactive, Online & Mobile Best of Discipline Pencil
Agency:
LePub / São Paulo
Client:
New Balance
Title:
The Heaviest Jersey
Category:
Best of Interactive, Online & Mobile
Annual ID:
OS25_IN000G
Award:
2025 Interactive, Online & Mobile Gold Pencil
Agency:
LePub / São Paulo
Client:
New Balance
Title:
The Heaviest Jersey
Category:
Commerce
Annual ID:
OS25_IN003G
Award:
2025 Experiential & Immersive Silver Pencil
Agency:
Promise / Johannesburg + The Kinetic / Johannesburg + Hey Papa Legend / Johannesburg
Client:
AfriSam
Title:
The Vluit Project
Category:
Experiential Audio
Annual ID:
OS25_EX009S
Award:
2025 Out of Home Silver Pencil
Agency:
DAVID / São Paulo + Faber-Castell / SAO PAULO
Client:
Faber-Castell
Title:
Shot on Faber-Castell
Category:
Craft / Illustration
Annual ID:
OS25_OH023S
Award:
2025 Public Relations Silver Pencil
Agency:
Dentsu Creative / New York
Client:
Crayola
Title:
Returning Creativity
Category:
Brand Voice
Annual ID:
OS25_PR010S
Award:
2025 Public Relations Bronze Pencil
Agency:
Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + B-reel Films / Stockholm
Client:
Husqvarna
Title:
DOOM Mowers
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS25_PR025B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy Australia / Sydney + Glue Society / Sydney + Revolver / Sydney
Client:
La Roche-Posay x Bristol Myers Squibb
Title:
The Spot
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX024B
Award:
2025 Social Media Bronze Pencil
Agency:
LePub / São Paulo
Client:
New Balance
Title:
The Heaviest Jersey
Category:
Commerce
Annual ID:
OS25_SM028B
Award:
2025 Gaming Bronze Pencil
Agency:
Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + B-reel Films / Stockholm
Client:
Husqvarna
Title:
DOOM Mowers
Category:
B2B Communications
Annual ID:
OS25_GA009B
Award:
2025 Social Media Merit Award
Agency:
Mojo Supermarket / New York + Creative X, Meta
Client:
Meta / Facebook
Title:
The Haunted Marketplace
Category:
Stunts & Activations
Annual ID:
OS25_SM058M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Early Man Film / Mumbai + Kondurkar Studio / New Delhi + Jindal Steel and Power / New Delhi
Client:
Jindal Steel and Power
Title:
Jindal Steel - The Steel of India
Category:
Cinematography / Single
Annual ID:
OS25_MI090M
Award:
2025 Film & Video Merit Award
Agency:
Pereira O'Dell / New York + Manscaped / San Diego + Twentyfour Seven + Ruckus Films / Los Angeles
Client:
Manscaped
Title:
Love Your Boys
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS25_FI047M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Dentsu Creative / New York
Client:
Crayola
Title:
Returning Creativity
Category:
Innovation / Use of Media in Integrated / Omnichannel
Annual ID:
OS25_IG051M
Award:
2025 Public Relations Merit Award
Agency:
Dentsu Creative / New York
Client:
Crayola
Title:
Returning Creativity
Category:
Traditional Media Relations
Annual ID:
OS25_PR028M
Award:
2025 Radio & Audio-First Merit Award
Agency:
Promise / Johannesburg + The Kinetic / Johannesburg + Hey Papa Legend / Johannesburg
Client:
AfriSam
Title:
The Vluit Project
Category:
Custom Content
Annual ID:
OS25_RA025M
Award:
2025 Social Media Merit Award
Agency:
LePub / São Paulo
Client:
New Balance
Title:
The Heaviest Jersey
Category:
Active Engagement / Call to Action
Annual ID:
OS25_SM044M
Award:
2025 Social Media Merit Award
Agency:
Mojo Supermarket / New York + Creative X, Meta
Client:
Meta / Facebook
Title:
The Haunted Marketplace
Category:
Commerce
Annual ID:
OS25_SM075M
Award:
2025 Branded Entertainment Merit Award
Agency:
LePub / São Paulo
Client:
New Balance
Title:
The Heaviest Jersey
Category:
Commerce
Annual ID:
OS25_BE063M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Creative X, Meta + Monster Films
Client:
WhatsApp
Title:
WhatsApp F1 Button
Category:
Innovation / Use of Media in Brand-Side / In-House
Annual ID:
OS25_BS051M
Award:
2025 Social Media Merit Award
Agency:
TBWA\Chiat\Day NY / New York + Henkel / Stamford CT
Client:
Henkel
Title:
The Wardrobe Refresh Hotline
Category:
Livestream
Annual ID:
OS25_SM038M
Award:
2025 Direct Marketing Merit Award
Agency:
Dentsu Creative / New York
Client:
Crayola
Title:
Returning Creativity
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_DM079M
Award:
2025 Design Merit Award
Agency:
SECAI Inc. / Kyoto + Yu Inoue / Tokyo + Toru Sharyo / Tokyo
Client:
Nakaume Woven Labels.Co., ltd.
Title:
mieux
Category:
Craft / Printing & Paper Craft
Annual ID:
OS25_DE141M
Award:
2025 Direct Marketing Merit Award
Agency:
Dentsu Creative / New York
Client:
Crayola
Title:
Returning Creativity
Category:
Innovation / Use of Media in Direct Marketing
Annual ID:
OS25_DM122M
Award:
2025 Design Merit Award
Agency:
DAVID / São Paulo + Faber-Castell / SAO PAULO
Client:
Faber-Castell
Title:
Shot on Faber-Castell
Category:
Craft / Illustration
Annual ID:
OS25_DE135M
Award:
2025 Out of Home Merit Award
Agency:
FCB / London
Client:
Kimberly-Clark / Kleenex Easy Breathe
Title:
Congested Portraits
Category:
Craft / Art Direction
Annual ID:
OS25_OH096M
Award:
2025 Out of Home Merit Award
Agency:
Wieden+Kennedy / Portland + Joint Editorial / Portland + Bauie+Rad + Drone Dudes
Client:
NIKE
Title:
Wemby Crop Circle
Category:
Craft / Art Direction
Annual ID:
OS25_OH097M
Award:
2025 Public Relations Merit Award
Agency:
LePub / São Paulo
Client:
New Balance
Title:
The Heaviest Jersey
Category:
Community Building
Annual ID:
OS25_PR038M
Award:
2024 Design Gold Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Packaging / Sustainable
Annual ID:
OS24_DE004G
Award:
2024 Print & Promotional Gold Pencil
Agency:
DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client:
Ikea
Title:
Proudly Second Best
Category:
Newspaper / Series
Annual ID:
OS24_PT003G
Award:
2024 Design Gold Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Innovation / New Ideas in Design
Annual ID:
OS24_DE016G
Award:
2024 IP & Product Design Gold Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS24_IP004G
Award:
2024 Film & Video Gold Pencil
Agency:
DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client:
Ikea
Title:
Proudly Second Best
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI002G
Award:
2024 Out of Home Gold Pencil
Agency:
DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client:
Ikea
Title:
Proudly Second Best
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH006G
Award:
2024 Out of Home Gold Pencil
Agency:
DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client:
Ikea
Title:
Proudly Second Best
Category:
P.O.P. & In-Store / Series
Annual ID:
OS24_OH003G
Award:
2024 Print & Promotional Gold Pencil
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Books / Booklets / Brochures
Annual ID:
OS24_PT005G
Award:
2024 Out of Home Gold Pencil
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS24_OH009G
Award:
2024 Print & Promotional Silver Pencil
Agency:
DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client:
Ikea
Title:
Proudly Second Best
Category:
Posters / Series
Annual ID:
OS24_PT012S
Award:
2024 IP & Product Design Silver Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Products for Good
Annual ID:
OS24_IP007S
Award:
2024 Film & Video Silver Pencil
Agency:
DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client:
Ikea
Title:
Proudly Second Best
Category:
Low Budget
Annual ID:
OS24_FI016S
Award:
2024 Direct Marketing Bronze Pencil
Agency:
Dentsu Creative Aotearoa / Auckland + FreshChoice / Auckland + Riot Design / Auckland
Client:
FreshChoice
Title:
Aid Aisle
Category:
Experiential / Brand Installations
Annual ID:
OS24_DM032B
Award:
2024 Out of Home Bronze Pencil
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Art Direction
Annual ID:
OS24_OH042B
Award:
2024 Creative Effectiveness Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Creative Effectiveness / CSR
Annual ID:
OS24_CE012B
Award:
2024 Print & Promotional Bronze Pencil
Agency:
IMPACT BBDO / Dubai + IMPACT BBDO / Beirut
Client:
AnNahar Newspaper
Title:
The Newspapers Inside the Newspaper Edition
Category:
Print & Promotional for Good
Annual ID:
OS24_PT023B
Award:
2024 Out of Home Bronze Pencil
Agency:
DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client:
Android
Title:
iPager
Category:
B2B Communications
Annual ID:
OS24_OH037B
Award:
2024 Public Relations Bronze Pencil
Agency:
DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client:
Android
Title:
iPager
Category:
Current Event Response
Annual ID:
OS24_PR025B
Award:
2024 Print & Promotional Bronze Pencil
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Art Direction
Annual ID:
OS24_PT026B
Award:
2024 Gaming Bronze Pencil
Agency:
Dentsu Creative Mexico / Mexico City + Dentsu Creative Italy / Milan + Saba México / Mexico City + GATO / Mexico City
Client:
Saba México
Title:
V-Land
Category:
Use of Gaming as a Tool
Annual ID:
OS24_GA014B
Award:
2024 Out of Home Bronze Pencil
Agency:
Dentsu Creative Aotearoa / Auckland + FreshChoice / Auckland + Riot Design / Auckland
Client:
FreshChoice
Title:
Aid Aisle
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS24_OH033B
Award:
2024 Gaming Merit Award
Agency:
Dentsu Creative Mexico / Mexico City + Dentsu Creative Italy / Milan + Saba México / Mexico City + GATO / Mexico City
Client:
Saba México
Title:
V-Land
Category:
Gaming for Good
Annual ID:
OS24_GA036M
Award:
2024 Design Merit Award
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Photography
Annual ID:
OS24_DE148M
